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Sales Process

1 min read

What AI Won't Do For Your Business

Picture of Kip Smith Kip Smith: Jan 15, 2026 9:36:06 AM

Everywhere you turn in the business world right now, the conversation is about what AI can do and how it’s supposedly going to replace entire...

Marketing Process Got-to-Market Strategy Sales and Marketing Technology Sales Process
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1 min read

"Lead" - The Most Confusing Word in the Sales Vocabulary

Picture of Kip Smith Kip Smith: Jan 7, 2026 10:59:14 AM

If there’s one word in the sales and marketing vocabulary that creates the most frustration and confusion, it’s “lead.” Why? Because the definition...

Marketing Process Got-to-Market Strategy Sales Process
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