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Marketing Process

1 min read

"Lead" - The Most Confusing Word in the Sales Vocabulary

Picture of Kip Smith Kip Smith: Jan 7, 2026 10:59:14 AM

If there’s one word in the sales and marketing vocabulary that creates the most frustration and confusion, it’s “lead.” Why? Because the definition...

Marketing Process Got-to-Market Strategy Sales Process
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3 min read

Why Set and Forget is No Longer an Acceptable Website Strategy

Picture of Kip Smith Kip Smith: Nov 4, 2025 4:14:09 PM

Not Sure it Matters? When was the last time you made a purchase without starting your search online? For me—and many others—the internet is always...

Marketing Process Got-to-Market Strategy
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