Enable Demand Generation,Simplify Sales Management,Market With Intelligence,Build Predictable Pipelines
Doing it Right the First Time is Not As Expensive as You Think
I work with CEO's and business leaders to build and deploy solid revenue operations foundations. I have spent the past 40 years building, scaling, and managing complex sales, marketing, and support environments. Put that experience to work for you at a fraction of the cost you will spend on a full-time team.

Revenue Operations (RevOps) Defined
RevOps is a business framework that aligns marketing, sales, customer success, and other revenue-generating teams to improve efficiency and drive predictable revenue growth. It focuses on breaking down organizational silos, optimizing processes, and using shared data and metrics to streamline the entire customer lifecycle. Essentially, RevOps aims to create a more customer-centric and collaborative approach to revenue generation.

Unify Sales & Marketing
Disconnected sales and marketing teams belong to the past. To drive real growth, your strategy needs integrated sales and marketing working together as one.

Modern CRM Strategy
A modern CRM powers every aspect of your revenue operations. HubSpot leads the way as today’s most advanced CRM, forming the core of our integrated strategy.

Decisions Based On Results
Sustainable growth starts with clarity. Your RevOps platform should do more than hold data—it should actively generate results and drive revenue. Act on intelligence, not hope.
Why Alternetics?
When you work with Alternetics, you get me—Kip Smith. Not an account manager. Not a mystery team. Me.
I’ve built sales and marketing foundation from scratch. I’ve deployed them. I’ve scaled them. And I know exactly how to bring traction to yours. There’s no single formula for RevOps success—every strategy should be tailored to your unique business needs. That’s why proven experience is the strongest driver—and the best predictor—of lasting results.
What you get:
- One clear point of contact—always.
- Plans grounded in experience, not theory.
- The right tools connected to the right strategies.
- Service levels matched to your stage, budget, and goals.
- A candid partner who doesn’t overpromise or underdeliver.
By the Numbers
Years in Business
Satisfied Clients
Cups of Coffee
Virtual High-Fives
Straight-Shooting Awesomeness
Contract Renewals
Big Ideas—and Counting
Longest Customer Relationship
The Alternetics Guarantee
Not seeing the value? Let’s shake hands, part ways, and stay friends. No long-term contracts. Just long-term relationships—when I earn them.
What Clients Say
Alternetics has been instrumental in our business growth. Kip and his team have helped us from quote to cash and all steps in between. Kip has been a critical resource for over 20-years.

As a CEO for many organizations over the years, I have always reached out to Kip and his team to help develop and support our sales and marketing efforts. It is great to have an executive level resource I can count on.

maxIT grew from an idea to a 1,200 employee business, ultimately selling for $500 million dollars, all in about 10-years. I am not sure that would have been possible without Kip and his team's involvement.

Ready to Get Moving?
Let’s make smart your starting point. Let’s go from strategy to traction—fast.
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