March 21, 2015

Good Data: Planning Your Data Model

Having spent a good part of my career working as a consultant to others in the sales and marketing side of business, a week rarely goes by where the topic of “clean CRM data” is not discussed. Even the most seasoned marketing and sales professionals become frustrated trying to wrap their arms around building and maintaining and […]

General CRM Topics
March 21, 2015

Good Data: How to Avoid Duplicate Data

In my first post of the Good CRM Data series, Clean CRM Data: Planning Your Data Model, I focused on the planning portion of building your data treasure chest. With an understanding of the relational data model and a customer relationship management system (CRM) selected, you are now ready to begin populating data. You will quickly realize that with so many […]

General CRM Topics
March 21, 2015

Good Data: Finding Reliable Data Sources

In the third and final blog post in the Good CRM Data trilogy, Planning Your Data Model and Tips to Avoid Data Duplication in Your CRM, I want to discuss the final component to building a good and reliable database.  And as if you had not guessed, it is the actual data itself. So let’s get […]

General CRM Topics