Industry: All Industries
Technologies: Dynamics 365 Sales, Quickbooks Online, Workato, Salesforce
Most organizations face the same problem when it comes to sharing accounting system information. There is never enough information in the hands of the teams who need it most – sales and marketing. Sure they have reports and or possibly access to the accounting data through a login, but rarely do they have that information directly tied to the sales and marketing systems they use every day. This leads to significant gaps in information, missed opportunities, and poor target marketing. If you are not utilizing some form of Quickbooks Online integration, you are missing a tremendous strategic enhancment.
Even if you are spending the time to populate sales numbers or last purchase dates into your CRM, there is a good chance the numbers are getting transposed in the process, creating an entirely new set of problems. In today’s cloud connected world, there is no reason you would not have your Quickbooks Online and CRM system integrated.
The Alternetics solution to this problem is to create a bi-directional Quickbooks Online integration, passing information to and from Dynamics CRM or Salesforce.
The starting point for this integration is to create the customer record in Quickbooks Online when a prospect in CRM makes a buying commitment. This should make perfect sense since most customer relationships start from CRM anyway. The trigger to create the customer records in Quickbooks Online can be a simple field change in CRM or automatically on the close of a sales opportunity in CRM. With the ID’s share between systems, we have an unlimited ability to pass information back and forth.
Some of the data we have passed bi-directionally for clients.
- Complete customer information bidirectionally synced between CRM and Quickbooks Online
- Sales orders from CRM to Quickbooks Online
- Invoices from Quickbooks Online to CRM
- Products bidirectionally synced between CRM and Quickbooks Online
- Purchase Orders auto-created in Quickbooks Online
While this is a pretty complete list, there are very few limitations when it comes to passing data.
The results you will experience with a bidirectional Quickbooks Online integration can be incredible. Image the impact for your sales team having YTD sales and last years sales side by side before making a sales call. Better yet, what if you were able to provide your sales and marketing teams with a list of customers, directly in CRM, who were both ahead and behind in purchases.
By passing your invoice data to CRM, your marketing team will be able to target companies who purchase one product, but perhaps not another. The ability to market upgrades, warranty extensions, and product enhancement information would be incredibly easy.
It would be hard to estimate the true ROI you would realize by doing a Quickbooks Online integration, but I am sure you have a few on the top of your head to make it worth having a discussion.