Industry: All Industries
Technologies: Dynamics 365 Sales, Microsoft CRM, Salesforce
If you are currently utilizing or planning to utilize Microsoft Dynamics CRM or Salesforce, you need an experienced administrator driving your efforts. These CRM tools can provide incredible results in the hands of someone who knows how to use them and less then exciting results in the hands of those who don’t.
The problem for most small and mid-size companies is that they likely don’t need a full-time CRM administrator. There is simply not enough going on in CRM to warrant the expense. So what happens is the CRM administration effort gets assign to the person with the most free time as opposed to someone with the skill to maximize your investment. Unfortunately the options have been to spend the money to hire a full-time expert with the intention of terminating them later, pay high hourly consulting rates with no guarantee of results, or simply accept less than expected results from your investment.
None of these are really great options, but there have not been too many other choices.
To solve this problem, Alternetics created our Fractional CRM Administrator offering. This offering allows companies to contract one of our certified CRM administrators on a part-time basis for just the number of days they need an administrator in a month. This is one of our experienced team members working hands-on with your team, at your office or remotely, to execute campaigns, analyze data, train users, create reports, create dashboards, and generally maximize your investment. The same person, on the same days, becoming a valuable part of your team.
Need more days? Simply add days if you have lots of CRM project work. Not as many projects? Cut back the number of days as the CRM projects are completed. Its just not something you can really do with a full-time employee.
Our clients are usually blown away at how much we can accomplish – even on a part-time basis! You will see the difference experience makes the first day. There is a definite difference between a professional administrator who is working in CRM all day and an administrator who doubles as a sales person, receptionist, or administrative assistant.
Perhaps the biggest benefit you will realize from your Fractional Administrator experience is what can only be described as “solution-share”. Since your Fractional Administrator will typically be assigned to more than one client, they will be solving problems for other companies and bring that experience to you to use. Consider whether you would prefer to see a doctor who sees one patient or many and you will see the real value of solution-share.
While there is definitely an economic savings, the ultimate result will be an incredible increase in productivity, efficiency, and intelligence.