kip

/Kip Smith

About Kip Smith

I am a seasoned sales and marketing expert providing architectural and executional guidance to companies wanting to increase their sales and marketing effectiveness. With experience in both large corporations and small entrepreneurial companies, I pride myself in being able to quickly identify the road blocks that keep organizations from reaching their full potential and then providing solutions to remove those roadblocks. I am a "hands-on" resource with the ability to work with the executive team to architect a plan and then being directly involved in the deployment and execution of that plan. As an sales and marketing consultant for a significant portion of my career, I have been fortunate to have been exposed deeply to the sales and marketing strategies of many industries. The ability to quickly understand the go-to-market strategy in different industries has allowed me to achieve success in that role. My expertise in both the creative skills of sales and marketing as well as the technology used makes me fairly unique and allows me to create complete solutions that are technology current and lasting. Where is derive the most joy and fulfillment in my career is simply making a positive impact on the organizations I work with, regardless of whether I am there for an hour or several years.

CRM Project Staffing Secrets

By | 2018-03-29T17:40:25+00:00 March 15th, 2018|Categories: Sales & Marketing Process, Sales & Marketing Technology|

Come on! Who doesn't want to hear a secret? In truth, if you have ever been involved in a failed CRM deployment, I don't think you will find this article to reveal any earth shattering secrets. In fact, you may just reflect back and have an "ah-ha moment". For any project to be successful, you [...]

CIO Review Features Alternetics as 100 Most Promising Microsoft Solution Providers

By | 2017-03-22T15:03:10+00:00 March 10th, 2017|Categories: News|

Solana Beach, CA (PRWEB) July 29, 2014 Alternetics, a national provider of business software consulting, was honored in the July issue of CIO Review as one of the Top 100 Most Promising Microsoft Solution Providers 2014. The CIO Review panel, comprised of CEOs, CIOs, VCs, industry analysts and its editorial board, evaluated thousands of vendors in [...]

Good Data: Finding Reliable Data Sources

By | 2017-12-05T21:03:31+00:00 March 10th, 2017|Categories: Sales & Marketing Technology|

In the third and final blog post in the Good CRM Data trilogy, Planning Your Data Model and Tips to Avoid Data Duplication in Your CRM, I want to discuss the final component to building a good and reliable database.  And as if you had not guessed, it is the actual data itself. So let's get a [...]

Good Data: How to Avoid Duplicate Data

By | 2017-12-05T21:08:58+00:00 March 10th, 2017|Categories: Sales & Marketing Technology|

In my first post of the Good CRM Data series, Clean CRM Data: Planning Your Data Model, I focused on the planning portion of building your data treasure chest. With an understanding of the relational data model and a customer relationship management system (CRM) selected, you are now ready to begin populating data. You will quickly realize that with so many sources [...]

Good Data: Planning Your Data Model

By | 2017-12-05T21:09:34+00:00 March 10th, 2017|Categories: Sales & Marketing Technology|

Having spent a good part of my career working as a consultant to others in the sales and marketing side of business, a week rarely goes by where the topic of “clean CRM data” is not discussed. Even the most seasoned marketing and sales professionals become frustrated trying to wrap their arms around building and maintaining and accurate [...]

Simple CRM ROI Calculation

By | 2017-12-05T20:58:36+00:00 March 2nd, 2017|Categories: Sales & Marketing Technology|

What is CRM ROI? Being in the CRM business, we are obviously challenged with questions regarding CRM ROI on a regular basis.  As easy as the question is to ask, providing an honest answer is actually a little more challenging than you might think. For example, let's say you deploy CRM in January and by the end of [...]

Dynamics CRM Project Success

By | 2017-12-05T21:22:05+00:00 March 2nd, 2017|Categories: Sales & Marketing Technology|

Preparing for Dynamics CRM Project Success It's no secret that many organizations struggle to see Dynamics CRM project success.  Most projects start with excitement and high expectations but go down from there. Unfortunately, there's no perfect recipe that fits every organization, so I thought I would share a few tips that may help you realize Dynamics CRM project success in your organization. [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.